The Choices Company
At The Choices Company we believe in the power of iChoice — intelligent, intentional, inspired, individual Choice. Choice to live a life you create instead of the one someone else creates for you. A life of mental, emotional and financial freedom that only comes with alignment of mind and spirit. When your mind and spirit are aligned you rid yourself of the agony of indecision and you make the iChoice that supports your goals. We believe in eradicating F’ing BS (faulty belief systems) that keep us stuck in the past and stuck in our present. We believe that you have a divinely inspired purpose to change the world in your own unique way using your God given talents and that the world becomes little brighter when you share your gift. No one can give what you can give to the world… and the world is waiting for you…
Why I Created iChoice
I created The Choices Company and the iChoice brand to help great people and organizations become freakin' awesome. To support the highly self-motivated and self-inspired go further. To spur a tribe of enthusiastic ninja's eager to shatter limitations, break through barriers, overcome obstacles and become a superhero in their own story. I know that small behavioral changes, compounded overtime, leads to great success. I can help you make those changes. Through customized inspirational workshops, keynote presentations, coaching and facilitation, I create space for self-metamorphosis.
About Me
Lori Gentles is an international and inspirational speaker, author, educator and CEO of The Choices Company. The mission is to provide highly motivated individuals across the globe with the tools to become self-empowered, self-leaders. Lori has spent over 20 years inspiring and helping people embrace their greatness and achieve their goals and dreams by eliminating their F'ing BS (Faulty Belief System), and embracing the power of iChoice.
Lori has an MBA in International Business from St. Mary's College of California and a BA in Communication from Arizona State University.
The Pillars of Choice
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Intelligent Choice
A person exercises Intelligent Choice when they asses and apply all available knowledge and experience and then "tests" that knowledge with the spirit (gut/intuition) before making a choice/decision. They don't let ego rule the day. They understand that the internal spirit, when listened to, is the right Choice.
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Inspired Choice
A person knows when a choice is inspired because it springs deep from within and it's almost unexplainable. It is different from a mind decision or even a heart decision. A mind and heart decision is dependent on ego and feelings. An inspired decision is divine and compels you to act.
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Intentional Choice
Intentional Choice is deliberate, purposeful and made by design. A person exercising Intentional Choice is confident and determined, seeking a specific outcome, while recognizing that the choice made has a price associated with it. They focus on the reward despite the risk and they make the choice that’s right for them.
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Individual Choice
Empowered, self-led, mature people exercise Individual Choice. They understand on a spiritual level that they are always in control, no matter the circumstance. They own their choices and accept total personal responsibility (TPR) for the outcome.
